The Most Luxurious Toyota Crossover SUV… And It’s Not A Lexus


2025 Toyota Crown Signia SUVWhen we think of luxury SUVs, Toyota isn’t the brand that typically comes to mind. However, times have changed, and Toyota has a crossover SUV that challenges all previous assumptions, bringing luxury down to a more affordable price point. The Toyota Crown Signia offers Lexus-level quality and design, advanced technology, and the ride comfort you’d expect with high-end SUVs but without the crazy costs.

In short, the Toyota Crown Signia positions itself between mainstream Toyota and premium Lexus, offering an upscale experience at a relatively accessible price. This model captures the essence of Toyota’s commitment to quality and dependability, making it a compelling option for buyers seeking high-end features without the Lexus price tag.

With a nod to the past and an eye toward the future, the Toyota Crown Signia is an expressive mark of innovation, creativity, and achievement

The Toyota Crown Signia – Lexus Level Design At A Toyota Cost

2025 Toyota Crown Signia Grille TopSpeed-1
2025 Toyota Crown Signia Grille 
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The exterior of the Crown Signia features an impactful front grille that’s both sleek and commanding on the road, and reminiscent of their big and boxy ‘GR’ grilles on the GR86 and GR Yaris. Narrow LED headlights give the Signia a distinctive look on the road over more conventional cars.

2025 Toyota Crown Signia Side Profile TopSpeed-1
2025 Toyota Crown Signia Side Profile
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Subtle curves along the bodywork provide a sense of motion, while the broad stance and bold wheel arches convey stability. Designed to appeal to luxury-conscious buyers, the Crown Signia’s exterior presents a premium aesthetic by standing out from Toyota as well as high-end luxury cars.

Performance And Engine Comparison With Lexus

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2025 Toyota Crown Signia Engine
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The Crown Signia employs a sophisticated hybrid setup: a 2.5-liter four-cylinder engine working in concert with three electric motors to produce 236 horsepower and deliver standard all-wheel drive. While this powertrain delivers brisk acceleration, its real party trick is efficiency—the system achieves an impressive 36 mpg combined, remarkable for a vehicle tipping the scales at 4,219 pounds.

2025 Toyota Crown Signia Instrument Cluster TopSpeed William Clavey | TopSpeed

When compared to the Lexus RX350h, the value proposition becomes clear. Both vehicles utilize similar hybrid technology, and while the Lexus does squeeze out an additional 10 horsepower, it comes at a premium price point. The Crown Signia makes the smarter trade-off: it prioritizes fuel economy over outright power, translating to real savings at the pump with every mile driven.

Don’t mistake efficiency for weakness, though. The Crown Signia still delivers ample performance for everyday driving scenarios and maintains a respectable 2,700-pound towing capacity. For buyers seeking a practical, fuel-efficient crossover that doesn’t sacrifice capability, the Crown Signia presents a more economical alternative to its Lexus cousin—offering nearly identical functionality with lower operating costs.

Toyota Crown Signia

Lexus RX350h

Powertrain

2.5-Liter Hybrid AWD

2.5-Liter Hybrid AWD

Horsepower

236 HP

246 HP

Estimated Fuel Economy

36 MPG

33 MPG

Starting Price

$44,090

$53,475

A Toyota Interior That Screams Lexus

2025 Toyota Crown Signia Steering Wheel TopSpeed
2025 Toyota Crown Signia Steering Wheel 
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Whilst this interior may not be up to scratch with Rolls-Royce or Bentley. The Crown Signia gives Lexus a run for its money. Offering black and brown leather with contrasting stitched upholstery.

Crown Interior Fit For A King

2025 Toyota Crown Signia Seats TopSpeed
2025 Toyota Crown Signia Seats
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Inside, the Crown Signia continues this luxurious theme with high-quality materials. Soft-touch surfaces and copper trim accents give the cabin a refined feel. The limited trim features a Saddle Tan interior option. Toyota has crafted an interior that rivals Lexus models in comfort, style, and price.

Technology-Rich Features

2025 Toyota Crown Signia Instrument Cluster 1 TopSpeed William Clavey | TopSpeed

Toyota has packed the Crown Signia with technology designed to enhance convenience, safety, and connectivity. This includes twin 12.3-inch displays – one for the driver’s gauge cluster, and another as a touchscreen for infotainment. Safety features are also abundant in the Crown Signia, which comes equipped with Toyota Safety Sense 3.0. This package includes essential driver assistance systems like pre-collision warning with pedestrian detection, lane departure alert with steering assist, and blind spot monitoring.

Built On The TNGA-K Platform For Superior Comfort

2025 Toyota Crown Signia Parked Rear TopSpeed-1
2025 Toyota Crown Signia Parked Rear 
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Built on Toyota’s TNGA-K chassis platform, the Crown Signia is engineered to prioritise handling. This platform is known for its lower center of gravity, which improves stability and reduces body roll through corners. The TNGA-K platform’s design emphasizes cabin quietness, with noise-dampening materials that enhance the SUV’s serene atmosphere.

Interior Space And Cargo Capacity

2025 Toyota Crown Signia Rear Seats TopSpeed
2025 Toyota Crown Signia Rear Seats 
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The Crown Signia’s two-row layout places it in the midsize SUV segment. Additionally, folding rear seats create substantial cargo room, enhancing practicality for weekend getaways or everyday use. This highlights how it serves both luxury and family-friendly utilitarian purposes.

2025 Toyota Crown Signia Cargo Space TopSpeed-1

The Lexus RX boasts an optional three-row passenger configuration over the Crown Signia’s fixed two-row. Unlike the RX however, the Crown Signia’s seats fold flat, making greater use of the cargo space. Ultimately, the choice is dictated by your use-case requirements: more seats? Or more cargo space?

Ownership Experience And Long Term Value

2025 Toyota Crown Signia Gear Selector TopSpeed
2025 Toyota Crown Signia Gear Selector
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Toyota’s reputation for reliability adds another layer of appeal to the Crown Signia. While Lexus is Toyota’s luxury brand, the servicing costs still tend to be higher when the car has a Lexus badge. In terms of ownership costs, the Crown Signia is expected to be less expensive to maintain than luxury-branded competitors like Lexus, whilst J.D. Power rates the Lexus RX at 85/100 for reliability compared to the Crown Signia’s score of 81/100.

The projected ten-year running costs of the Crown Signia are expected to be $2,400 less than the Lexus at just $5,445. Toyota’s service network and more affordable parts contribute to lower long-term expenses, making it a practical yet luxurious choice.

So Is It Worth It?

2025 Toyota Crown Signia Front TopSpeed-1
2025 Toyota Crown Signia Front
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The 2025 Toyota Crown Signia delivers premium luxury at a surprisingly attainable price point. This stylish two-row midsize SUV combines Toyota’s legendary reliability with upscale design, offering drivers a taste of luxury without the ownership costs typically associated with a Lexus badge.

2025 Toyota Crown Signia Wheels TopSpeed-1
2025 Toyota Crown Signia Wheels
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Externally, the Crown Signia commands attention with its bold grille and sleek LED lighting signature, creating a presence that’s both sophisticated and assertive. Step inside, and you’re greeted by high-quality materials, soft-touch surfaces, and distinctive copper accents that elevate the cabin’s ambiance. While some hard plastics on the door cards slightly undercut the premium experience, the overall execution remains impressive. Generous seating accommodates passengers comfortably, while dual 12.3-inch digital displays and customizable ambient lighting add modern flair.

2025 Toyota Crown Signia Rear TopSpeed-1
2025 Toyota Crown Signia Rear
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Performance comes courtesy of a 2.5-liter four-cylinder hybrid powertrain producing 236 horsepower, with all-wheel drive included as standard equipment. This efficient setup achieves an exceptional 36 MPG combined rating while maintaining spirited performance—a winning combination that outpaces competitors in the segment.

2025 Toyota Crown Signia Interior 1 TopSpeed
2025 Toyota Crown Signia Interior 
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The bottom line? The Crown Signia represents outstanding value in the luxury SUV space, trailing only Lexus in overall execution. When stacked against rivals from Kia, Ford, and Honda, Toyota’s offering excels in luxury appointments, reliability, and long-term ownership costs—even if the initial purchase price runs slightly higher. For buyers prioritizing total value over badge prestige, the Crown Signia is hard to beat.