The luxury car segment is currently quite eventful, with choices spanning from as low as $33,000 for a sporty Acura to one-off Rolls-Royces and Bentleys that we can’t put a price tag on. However, in this notably populated segment, a bunch of well-stacked luxury cars have gone unnoticed due to a slew of more popular models taking the spotlight.
From Genesis to Cadillac, and Lincoln (to name some), this list consists of seven such vehicles that will surprise you with the amount of luxury, comfort, and convenience features on offer, in some cases for insane value too. After getting to know a bit more about these seven underrated luxury cars, you might want to take your eyes off the usual Audis, BMWs, and Mercedes offerings that have long ruled this segment.
This list is organized in descending order of price, from the most expensive to the most affordable and overlooked luxury car gems.
2026 Genesis G90
Starting Price: $92,700
While Genesis is slowly making a move by showcasing bold concepts and an ambitious “Magma” lineup, this luxury arm of Hyundai is still sidelined when compared with the big guns from Germany. However, Genesis luxury cars pack insane value and features that will make your eyes pop. The flagship Genesis G90 sedan is a prime example of the same. Genesis focuses on passenger comfort, with notable features including massaging seats, power-reclining rear seats, soft-close doors, and an integrated fragrance system. The second-row seats offer an elevated luxury experience with heating and ventilation, along with optional legrests.
To put it simply, the driving experience in the G90 is sublime. There are a lot of physical controls, and I love the way the door closes when you touch the brake to start the car. It’s a nice touch, and luxury is all about reducing effort.
– Chase Bierenkoven for TopSpeed
Then there’s a Mood Curator that syncs the ambient lighting, music, and massage settings for personalized relaxation. There’s even a Chauffeur mode that relies on the air suspension system to offer an exceptionally smooth ride for the passengers. The technology features are well-organized as well. It includes a Bang & Olufsen 23-speaker audio system, dual 12.3-inch displays, and fingerprint authentication for keyless start and in-car secure payments. Powering the 2026 G90 is a 3.5-liter turbocharged V6 that produces 375 horsepower and 391 pound-feet of torque. There’s even a hybrid version of the same mill that bumps output to 409 horsepower and 405 pound-feet of torque.
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2026 Infiniti QX80
Starting Price: $83,750
The Infiniti QX80 was sidelined and eventually overlooked because Infiniti extended its second-generation run by over 10 years. The second-gen model launched in 2011 and was replaced by the third-gen in 2024. However, the damage was already done: the competition had already catapulted far ahead, giving the QX80 the “outdated” label. However, if you have been following closely, the 2024 third-gen upgrade is more than just a cosmetic update, with Infiniti packing notable luxury- and comfort-oriented features in its flagship SUV.
The cabin offers a range of plush materials, including semi-aniline leather, open-pore wood, and etched metal accents. Comfort features include available biometric cooling with a tri-zone climate control system, massaging seats, and personalized ambient lighting. The dashboard is also garlanded with giant dual 14.3-inch screens for the infotainment and instrument cluster. Infiniti also claims that the 2026 QX80 offers a segment-first Klipsch audio partnership, featuring up to 24 speakers. Powering the QX80 is a refined 3.5-liter twin-turbo V6 that produces up to 450 horsepower and 516 pound-feet of torque.
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The Dark Horse Of Luxury Sedans That Everyone Overlooks
There is such a huge variety of luxury sedans on today’s market, but this one made by a South Korean powerhouse brand is sorely overlooked.
2025 Volvo S90
Starting Price: $59,495
The Volvo S90 is a well-rounded flagship luxury sedan that combines elegant design, a spacious cabin, and a strong suite of standard safety and technology features, along with a relatively frugal powertrain for its size. However, to achieve this well-balanced layout, Volvo had to sacrifice each of the S90’s aspects. In other words, there were more popular rivals that offered more power and luxury. Furthermore, the lack of strong brand pull and high import tariffs dampened the S90’s prospects of success. Despite all its downsides, the 2025 S90 still makes a solid case for its balanced luxury appeal.
The interior is adorned with premium materials, including wood inlays, soft-touch surfaces, available Nappa leather, and the Orrefors crystal gear selector. Comfort features include a four-zone climate control and an air quality system that filters over 95 percent of fine particles. It gets heated front and rear seats, ventilated front seats, and available power-adjustable and massage front seats. It also packs a unique powertrain, with the standard 2.0-liter turbocharged and supercharged mild-hybrid four-cylinder packing 295 horsepower and 310 pound-feet of torque. There’s also a more powerful plug-in hybrid version that produces 455 horsepower and 523 pound-feet of torque.
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2026 Genesis GV80
Starting Price: $57,700
This is yet another underrated luxury car from the house of Genesis. The 2026 GV80 is a bold-looking SUV that packs insane luxury and value for under $60,000. It seriously gives the likes of Audi and Mercedes a run for their money. Even the base trim includes features such as soft-touch leatherette upholstery, power and heated front seats, a Mood Curator, adjustable ambient lighting, and advanced assist features, including Highway Driving Assist and Smart Cruise Control. The in-car technology also includes a large 27-inch OLED instrument cluster and navigation system, Wireless Apple CarPlay and Android Auto, and a Fingerprint Authentication System.
Not every treatment will be to everyone’s taste, but like its exterior, the GV80’s cabin looks and feels richer than those of its German rivals, even though they generally cost more.
– Alex Kwanten for TopSpeed
If you are willing to take a bet on this SUV’s lux-appeal and shell out about $83,000, then the feature list exponentially increases with Nappa leather upholstery, heated second row seats, a four-zone+ climate control system, and even heated front console armrest to name some. Powering the Genesis GV80 is a 2.5-liter turbo four that produces 300 horsepower and 311 pound-feet of torque. The most powerful iteration packs a 3.5-liter twin-turbo V6 packing 375 horsepower and 391 pound-feet of torque.
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10 Reliable Luxury SUVs You Won’t Regret Buying
What are some of the most reliable luxury SUVs avaiable? These ten top the list and offer the vareity to provide every driver with good choices.
2026 Lincoln Nautilus
Starting Price: $53,995
The Lincoln Nautilus is a value-packed luxury SUV. Still, because of how the automaker extended the first-generation run of this SUV from 2019 to 2023, prospective buyers lost interest in newer, more modern rivals. However, the 2024 second-gen upgrade helped Lincoln turn a new leaf on the Nautilus. This “fresh” outlook continues for the 2026 Nautilus as well. The eye-catching interior detail is its massive 48-inch panoramic digital display that spans the dashboard and integrates the instrument cluster, an 11-inch touchscreen infotainment system, and an extended passenger display.
The software part is taken care of by a SYNC system with Google built in for navigation and apps. Lux-appeal is enhanced by features such as plush materials, massaging, heating, and ventilation for the seats, a 14-speaker audio system, and a mood-enhancing feature called Lincoln Rejuvenate that combines music, scent, and ambient lighting for a personalized spa-like atmosphere. Powering the base trim models is a peppy 2.0-liter turbocharged four-cylinder mill that produces 250 horsepower and 280 pound-feet of torque. All-wheel drive is standard across the board.
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2026 Cadillac CT5
Starting Price: $48,600
While the world drools over the sporty Blackwing Cadillacs, we tend to have criminally sidelined the impressively valued standard models like the 2026 CT5. Sure, there is a sporty side to the sub-$50,000 CT5, but it is not as violent as the CT5-V and the Blackwing iterations. In fact, this peppy American luxury car offers a better balance of sportiness, comfort, convenience, and luxury. Keeping occupants comfortable is a feature, such as heated, ventilated, and massaging seats on higher trims. It also features a large dual-pane sunroof and customizable LED ambient lighting to set the mood.
What I appreciated about the CT5 was how Cadillac managed to engineer a sports sedan that looks, drives, and feels like a genuinely American product, and not something that tries to mimic what the Germans are selling.
– William Clavey for TopSpeed
Furthermore, technology features round out the package, including a 33-inch curved LED display that houses the instrument cluster and infotainment screen, wireless connectivity with a Wi-Fi hotspot, and available hands-free driving technology with Super Cruise. The Cadillac CT5 is powered by a standard 2.0-liter turbocharged four-cylinder engine delivering 237 horsepower and 26 combined MPG. A more powerful 3.0-liter twin-turbo V6 is also offered, packing 335 horsepower. Its sporty side is well catered to with either an RWD or AWD drivetrain, coupled to a well-tuned 10-speed automatic transmission.
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10 Best Luxury Sedans To Keep On Your Shortlist
These 10 luxury sedans blend performance, comfort, and cutting-edge tech, making them top contenders for your shortlist.
2025 Acura TLX
Starting Price: $45,400
The Acura TLX follows a similar recipe to balance sportiness and luxury appeal as the Cadillac mentioned above, but at a lower price, with the added benefit of higher reliability. The TLX is often overlooked, even within its stable, due to its odd positioning. For about $12,000 less, Acura offers the fun Integra that packs a solid degree of lux-appeal. On the other end, the still-affordable Acura RDX, starting at $44,700, provides a more imposing stance, more interior space, and greater practicality. But the 2025 TLX makes a strong case for itself with a comprehensive feature list.
Despite its sporting and performance intents, the TLX is as comfortable as its standard variant with supple and supportive buckets up front and in the rear.
– Chris Chin for TopSpeed
The top trim levels feature premium materials such as full-grain Milano leather, Ultrasuede inserts, aluminum, and open-pore wood trim to make occupants feel special. Comfort features are also taken care of with bits like heated and ventilated front seats, dual-zone climate control, and power seats with memory. Technology features are also solid here, with notable ones including dual 12.3-inch displays, a touchpad-controlled infotainment screen, and an immersive ELS Studio 3D audio system with up to 17 speakers. Powering the TLX is a base 2.0-liter turbo four-cylinder packing 272 horsepower and delivering a respectable 25 combined MPG. The Type S pushed its performance threshold to the extreme with a 3.0-liter turbo V6 packing 355 horsepower.
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Sources: The EPA
