CHICAGO, IL — Aparium Hotel Group, a hospitality owner-operator known for its portfolio of high-performing independent lifestyle hotels, today announced the launch of Aparium For, a new third-party management platform designed to support soft-branded and philosophically aligned hard-branded lifestyle hotels seeking specialized operational expertise.
For more than a decade, Aparium Hotel Group has built a reputation for developing, owning, and operating one-of-one independent hotels that deliver strong financial performance while remaining deeply connected to their local markets. As major hotel brands increasingly acquire independent lifestyle properties, Aparium sees a growing need for operators with the experience to execute lifestyle hospitality at scale without diluting identity or the guest experience.
Affiliating an independent hotel with a soft brand provides access to distribution and scale, but it doesn’t solve the operational complexity of running a true lifestyle hotel. These properties require an operator who understands how to shape the guest journey, the food-and-beverage program, the culture, and the financial model as intentionally as the brand story itself. That’s what we do, and it’s what Aparium For is built to deliver.
Mario Tricoci, CEO and Founder of Aparium Hotel Group
A Dual-Path Growth Strategy
Aparium’s business is structured around two complementary operating models designed to meet the evolving needs of lifestyle hotel owners:
Aparium Collection
A portfolio of owned and operated independent hotels, each shaped by its neighborhood and cultural context. The Collection emphasizes:
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Long-term asset appreciation
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Market-defining food-and-beverage and programming
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Translocal hospitality that embeds each hotel into its community
Aparium For
A high-growth management platform for soft-branded independent hotels and select hard-branded lifestyle assets seeking an experienced operator. Through Aparium For, owners gain:
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Best-in-class hotel operations and team culture
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Revenue strategy explicitly tailored for lifestyle assets
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Guest experience design and service training
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Brand storytelling, placemaking, and F&B leadership
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Operational discipline that protects hotel identity while supporting owner objectives
Unlike traditional third-party operators, Aparium For is designed to preserve the individuality of each hotel while delivering consistent performance within a brand system.
Meeting the Market Where It Is
As institutional ownership expands in the lifestyle hotel space, owners are increasingly prioritizing operators who can balance creative execution with financial discipline. Aparium For is positioned to fill that gap, offering hands-on operational leadership rooted in Aparium’s owner-operator DNA.
“With Aparium For, we’re extending our expertise to a broader set of owners who value both performance and place,” Tricoci added. “Whether a hotel sits fully independent or under a global brand umbrella, our approach remains the same: protect what makes the property distinct while driving sustained results.”
Looking Ahead
The launch of Aparium For represents a strategic expansion of Aparium’s platform, reinforcing its position as a partner of choice for owners navigating the increasingly complex lifestyle hospitality landscape.
“Whether it’s an Aparium Collection hotel or an Aparium For property, our focus is unchanged,” said Tricoci. “We create places people love and experiences that matter, while delivering long-term success for our partners.”
Since its founding, Aparium has distinguished itself as a new kind of hotel brand committed to redefining the hospitality experience with its mission of “Hotels Done Differently.” Recognized by Travel + Leisure World’s Best Awards as a leading hotel brand, Aparium is a sophisticated hotel brand known for combining the business acumen of large hospitality companies with the charm of independent lifestyle hotels. The design-forward and dynamically programmed hotels and restaurants feature elevated services and amenities with locally curated food and beverage offerings, creating translocal hospitality through natural connectivity within the community.
Aparium Hotel Group’s portfolio includes 10 hotel properties coast to coast, from Heathman Hotel in Portland, OR. to Crossroads Hotel in Kansas City, MO to Hotel Haya in Tampa, FL. For more information, visit aparium.com.