This may have been the summer without a unifying trend, but it was undeniably the season of the flip flop. Once confined to the beach, the silhouette took over city streets, luxury campaigns and social media feeds — and Havaianas ensured it was at the centre of the conversation.
From appointing Gigi Hadid as global ambassador in January, followed by a viral studded style in collaboration with Barcelona label Gimaguas, and most recently, a futuristic 3D-printed tie-up with Zellerfeld at Copenhagen Fashion Week, the Brazilian brand has steadily repositioned itself from mass-market staple to fashion world talking point. Indeed, Pinterest search data shows global searches for “Havaianas” spiked 51 per cent year-on-year in August, with their newly launched square-toe going from zero to 12,000 searches.