For-Sight, the hotel CRM and marketing platform, has announced a significant addition to its platform with the launch of the Loyalty Module, delivered and supported in partnership with hospitality loyalty specialist Inspire Loyalty.
The new module brings loyalty, guest data, and personalised marketing closer together, enabling hotels to recognise, reward, and retain their most valuable guests through an integrated solution.
Designed specifically for the hospitality sector, the For-Sight Loyalty Module allows hotels to run branded loyalty programmes that reward guests for their spend, while capturing rich data that can be used to power more relevant, timely, and personalised communications.
The launch marks a deepening of the partnership between For-Sight and Inspire Loyalty, combining Inspire Loyalty’s proven loyalty infrastructure with For-Sight’s CRM, segmentation, and campaign automation capabilities.
“Loyalty should feel personal, effortless, and genuinely valuable for both guests and hotels,” said Allan Nelson, CEO & Co-Founder at For-Sight. “By bringing loyalty directly into the For-Sight platform, we’re giving hoteliers a practical way to strengthen guest relationships, increase direct bookings, and better understand their customers – all from one place.”
Loyalty Built for Modern Hospitality
Unlike traditional loyalty schemes, the For-Sight Loyalty Module is designed around automation and guest experience, removing the need for manual staff input while ensuring guests feel recognised and rewarded at every touchpoint.
Key capabilities include:
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Fully branded loyalty programmes aligned with each hotel’s identity
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Automatic points earning linked to the guest’s payment card
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Tiered or paid membership options
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Meaningful rewards, including hotel experiences and partner rewards
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Loyalty data is being fed directly into CRM for segmentation and campaigns to increase recognition
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Booking engine integration to increase direct business with member exclusives
By connecting loyalty activity directly to guest profiles, hotels can move beyond generic rewards and deliver communications that reflect real behaviour, preferences, and value.
’’Hotels are looking for branded loyalty programmes that are integrated, easy to manage and genuinely valued by guests,” said Steve Risk, CEO at Inspire Loyalty. “Partnering with For-Sight allows loyalty data to become more actionable, helping hotels to increase guest recognition and turn engagement into measurable commercial outcomes.
Turning Loyalty Data into Revenue
For-Sight customers using the loyalty module can leverage loyalty insights alongside their existing guest data to:
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Identify and nurture high-value guests
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Drive repeat stays and direct bookings
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Personalise offers and communications
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Measure the commercial impact of loyalty more clearly
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Recognise and reward non-residential business
The module has already been adopted by hospitality groups such as The Galgorm Collection, using Inspire Loyalty’s platform, with early results demonstrating a significant revenue potential of well-executed loyalty strategies.
“Inspire Loyalty has been extremely well received by our guests and is something we had been searching for a long time. With so many different systems across our collection, it was the only solution capable of bringing all of our loyalty activity into one place.’’ Said Victoria Brown, Marketing Director at The Galgorm Collection. ‘’ Guests can sign up themselves and register their payment card, allowing points to be earned automatically and removing friction for our team. It takes our guests on the journey through all of our properties. We’ve been very impressed by how it’s performing and the potential it has as we continue to develop our loyalty strategy, with the membership data in For-Sight enabling focused campaigns.”
Available Now
The For-Sight Loyalty Module is available now to For-Sight customers, with implementation typically completed in weeks and supported onboarding for hotel teams. For more information, visit for-sight.com
About For-Sight
For-Sight is a Hotel CRM & Marketing Platform that helps hoteliers understand their guests, segment them effectively, and target high-value opportunities.
By integrating data from multiple hotel systems, For-Sight provides valuable insights into guest behaviour and enables personalised marketing campaigns and automated communications that enhance experiences, build loyalty, boost bookings, and grow revenue.
For-Sight supports hoteliers with personalised onboarding, ongoing support, and an optional Managed Service, helping teams get the most value from their guest data. For more information, visit: for-sight.com
For-Sight is headquartered in Edinburgh, UK.