From London to the world: Inside the Topshop reboot


Topshop and Topman are back. On Saturday, the two brands — of which Topshop in particular was once emblematic of British high-low fashion cool — shut down London’s Trafalgar Square, staging a runway show followed by a party with London DJ duo Norman Jay and Melvo Baptiste on Notting Hill Carnival’s legendary Good Times bus, parked under Nelson’s Column.

Models — many of them open cast from a callout across the UK — strutted down the steps of the National Portrait Gallery as Cara Delevingne, Adwoa Aboah, Alva Claire and London mayor Sadiq Khan looked on from the front row. Members of the public could register for tickets, and even those without bustled at the barriers to catch a glimpse of the action. The see-now-buy-now Autumn/Winter 2025 collection was big on heavy outerwear, tailoring, shimmering eveningwear and denim (including the iconic Jamie and Joni jeans, which have been re-issued, IYKYK).



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