Haircare overtakes makeup as lead luxury beauty growth category by MIV: Launchmetrics


Marketing

November 11, 2025

"The Beauty Industry Growth Playbook" from Launchmetrics provides brands with data-driven insights to guide category expansion efforts. Image courtesy of Launchmetrics “The Beauty Industry Growth Playbook” from Launchmetrics provides brands with data-driven insights to guide category expansion efforts. Image courtesy of Launchmetrics

 

Beauty brands are confronting a dramatic period of deceleration, according to new research from software and data insights company Launchmetrics.

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