Maastricht, The Netherlands – Hospitality Net, the market-leading independent B2B platform for hotel professionals, today announced the launch of HN2026, a major upgrade that introduces a refreshed website experience and a complete overhaul of the member dashboard used to publish and manage content on the platform.
HN2026 is more than a visual refresh. It is the first public release built on a renewed technology foundation designed to support future growth and the next era of content discovery. With hospitality professionals increasingly finding information through AI-powered search and large language models, HN2026 strengthens how Hospitality Net structures and presents content for improved discoverability, attribution, and long-term relevance.
In parallel with the new website user experience, HN2026 delivers a rebuilt member dashboard focused on clarity, speed, and a smoother workflow for organizations and contributors. The upgrade lays the groundwork for additional features to follow, and for the rollout of regional, local-language versions of Hospitality Net, supported by local experts and regionalized World Panels.
Alongside the platform upgrade, Hospitality Net is also introducing a new brand identity and logo. The new logo is built around a speech bubble with HN at its center, reflecting Hospitality Net’s role as a forum for discussion across the hospitality industry. The refreshed identity supports Hospitality Net’s mission to connect hospitality professionals through trusted information and conversation.
HN2026 represents a true milestone for Hospitality Net. We first introduced Hospitality Net in 1994 with a simple mission: to connect hospitality professionals with independent, high-quality industry information. HN2026 is our launchpad for many great things to come, for our readers and for our members
Henri Roelings, Founder of Hospitality Net
HN2026 is the result of a highly collaborative effort. We have rebuilt the platform foundation to be modern, flexible, and ready for AI embedding and retrieval workflows. This gives us the ability to deliver new tools faster, improve how content is understood and surfaced, and keep evolving with the industry
Davy Schoon, CTO of Hospitality Net
About Hospitality Net
Acting as a ‘neutral’ broker and publisher of hotel business information, Hospitality Net is the #1 ranked global website for the global hospitality community. Hospitality Net enables all industry stakeholders to amplify visibility on its platform and connect with the industry globally through a membership business model, unlike any other publishing initiative in the industry. Members include actors throughout the hospitality spectrum – hotel groups, vendors/suppliers, associations, universities/schools, consultants, and event organizers. To learn more, visit hospitalitynet.org. To learn more, visit hospitalitynet.org.