Speaking with a collector who witnessed the Big Bang’s ascent in real time, a clear throughline emerged between that moment and what Hublot continues to do best. For him, the brand’s most coherent positioning is not a retreat into horological orthodoxy, but a sustained alignment with contemporary art, a field that, like the Big Bang itself, operates through expression, material experimentation, and cultural immediacy. “The smartest thing Hublot can keep doing is leaning into that world,” he told me. Not because the watches lack substance, but because contemporary art, particularly at the scale Hublot engages with, is fundamentally about visibility, surface, and impact. In practice, that logic is already embedded in the brand. Collaborations with artists including Takashi Murakami, Shepard Fairey, Richard Orlinski, Maxime Plescia-Büchi, and Samuel Ross do not sit outside Hublot’s history. They extend it, translating the Big Bang’s cultural fluency into another register.