Hilton closed 2025 on a high note in the Caribbean and Latin America, surpassing 300 operating hotels across 35 countries and territories while growing its pipeline to more than 150 properties representing over 21,000 rooms.
For luxury travel advisors, the takeaway is hard to ignore: The company’s appetite for the region’s high-end and lifestyle market has never been stronger.
More than half of Hilton’s 30-plus 2025 openings in the region were under its luxury and lifestyle brands like Waldorf Astoria and the Curio Collection by Hilton, pushing that segment’s portfolio past the 100-hotel mark. Among the standouts was Waldorf Astoria Costa Rica Punta Cacique, an oceanfront resort dramatically positioned on a cliffside peninsula that marked the brand’s long-awaited debut in the country when it opened last April. The Dominican Republic welcomed Zemi Miches Punta Cana All-Inclusive Resort, Curio Collection by Hilton, set along 2,000 feet of pristine beach, while Medellín, Colombia got its first Curio lifestyle hotel with the December opening of York Medellín, Curio Collection by Hilton.
“Surpassing 300 hotels and growing our pipeline to more than 150 projects underscores the confidence owners and developers place in our brands,” Pablo Maturana, Hilton’s vice president of development, architecture, design and construction for the Caribbean and Latin America, said in a statement. “We look forward to building on this momentum and delivering even more exceptional stays for travelers in the years ahead.”
On the residential front, Hilton is making a serious play for the branded residences market. In addition to the debut of Waldorf Astoria Residences Costa Rica, the company signed Waldorf Astoria Residences Guadalajara — the first-ever standalone Waldorf Astoria branded residences in the Caribbean and Latin America — offering one-to-four-bedroom homes with world-class amenities. Hilton also signed an ultra-luxury resort and residences in Manuel Antonio, Costa Rica, slated to join the LXR Hotels & Resorts collection in 2029 with 170 guest rooms and one-to-four-bedroom private homes.
Looking further down the pipeline, advisors can look forward to a compelling roster of coming debuts. Waldorf Astoria Dellis Cay and AMARIS Grace Bay, LXR Hotels & Resorts are both set to open in Turks & Caicos, while Waldorf Astoria San Miguel de Allende and Conrad Los Cabos are among the highly anticipated Mexican arrivals. Two new Conrad properties were also signed: Conrad Lima, a 21-story oceanfront retreat in Lima’s vibrant Miraflores district planned for 2028, and Conrad Monterrey, which will bring the brand’s bold design aesthetic to northern Mexico in the coming years.
Hilton’s lifestyle brands are expanding with equal ambition across nearly 20 countries and territories, with 2025 signings spanning Argentina, Brazil, Colombia, Mexico, the Dominican Republic, and even Suriname. By the end of 2026, the company plans to open Casa Costa Ilhabela, Curio Collection by Hilton in Brazil, Montara Hotel, Tapestry Collection by Hilton in Costa Rica, and the brand’s first-ever Motto by Hilton in Brazil with Motto by Hilton Recife Antigo.
With a pipeline that grew 55 percent in hotel count and more than 25 percent in rooms year-over-year, Hilton’s CALA expansion signals a region that luxury travelers and their advisors would do well to watch closely.
Related Stories
Hilton’s LXR Expands to Turks and Caicos
Hilton Expands Lifestyle Hotel Footprint Across Türkiye