Lexus transfers engineering skills onto tennis court for ‘Signature Shot’


Automotive

September 2, 2025

British wheelchair tennis champion and Lexus brand ambassador Alfie Hewett puts an innovative pitching machine that replicates the shots of top players to work in new digital content. Image credit: Lexus

 

In light of its partnerships in the tennis space, Toyota Corp.’s Lexus is providing fans of the sport with interactive experiences.

{“ct”:”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”,”iv”:”cc425aeaa78caebdd0653b886d165210″,”s”:”faa6b0eaa2b89e17″}