The multi-channel initiative is now live across platforms. Image courtesy of Neiman Marcus/Charlotte Wales
U.S. retailer Neiman Marcus is embracing the concept of “more is more” for its latest advertising push.
Launched this week, the storefront’s fall campaign, titled “Elegance, Untamed,” frames the season’s latest styles through a lens of maximalism. Through this elevated, high-end aesthetic, the company seeks to position its offerings as core facets of modern luxury while remaining approachable to aspirational consumers and maintaining its grip on core clientele.
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”,”iv”:”360928a88063c0cd030fed25cc124c7d”,”s”:”5033cb45f74d406a”}