Memphis Riverline Hotel today unveiled its new identity, marking an important repositioning for the downtown Memphis property and setting the stage for its next chapter as a reimagined, full-service hotel experience.
Formerly operating as Sheraton Memphis Downtown, the hotel will continue welcoming guests while operating under the Memphis Riverline Hotel name. The repositioning reflects a renewed vision for the property, with plans to introduce phased enhancements over time as details are finalized. Throughout this period, the hotel will remain open and fully operational, continuing to welcome leisure and group travelers while delivering the service and amenities guests expect.
The Memphis Riverline Hotel name and visual identity draw inspiration from the property’s connection to the nearby riverfront and downtown waterfront setting. The blue tones featured in the hotel’s logo reflect this sense of place, evoking the movement and character of the river while signaling a refreshed, contemporary direction for the property.
This transition allows us to thoughtfully reposition the property while maintaining continuity for our guests and partners. Memphis Riverline Hotel reflects both the property’s strong foundation and its future vision as we look ahead to phased enhancements and long-term growth
Bruce Lipford, general manager of Memphis Riverline Hotel
Guests with existing reservations, as well as those booking future stays, can do so with confidence. All reservations will be honored during the transitional period, and guests will continue to earn and redeem Marriott Bonvoy® points for eligible stays. Beginning February 25, new reservations will be available under the Memphis Riverline Hotel name, with existing bookings updated accordingly.
Planned improvements will be introduced in phases over time, with additional details to be shared as plans are finalized. In the interim, guests can expect uninterrupted operations and a seamless experience.
The Memphis Riverline Hotel team looks forward to welcoming guests and sharing updates as the property embarks on this next chapter. For reservations and additional information, guests are encouraged to visit https://www.marriott.com/en-us/hotels/memdm-memphis-riverline-hotel/overview/ or follow along on Instagram @MemphisRiverline.
About Davidson Hospitality Group
Davidson Hospitality Group is an award-winning, full-service hospitality management company comprised of 87 existing hotels and resorts; more than 200 restaurants, bars and lounges; and over 2 million square feet of meeting space across the United States. A trusted partner and preferred operator for Marriott, Hilton, Hyatt, Kimpton, Margaritaville, and Nobu, Davidson offers a unique entrepreneurial management style and owners’ mentality that provides the individualized personal service of a small company, enhanced by the breadth and depth of skill and experience of a larger company. In keeping with the company’s heritage of delivering value, Davidson Hospitality Group is comprised of four highly specialized operating verticals: Davidson Hotels, Pivot, Davidson Resorts and Davidson Restaurant Group. In 2022, Davidson Hospitality Group was ranked #1 in Guest Satisfaction among Third-Party Hotel Management Companies by J.D. Power. For more information, visit www.davidsonhospitality.com. Follow us on Instagram: @davidsonhospitality and Twitter: @DavidsonHospGrp. Like us on Facebook: @DavidsonHospitalityGroup. Connect with us on LinkedIn: @DavidsonHospitalityGroup. #DavidsonHospitality