Think of the Blue Ridge Mountains—the very name conjures up images of gorgeous, pristine countryside. And that vision has been assiduously guarded by the Primat family for almost five decades, ever since the late Didier Primat acquired 12,000 acres of land in southwest Virginia. Over the years the family has nurtured the property with a conscious devotion to conservation, seclusion, and deep-rooted values, opening the gates only through The Lodge at Primland Auberge Collection, an elegant, exclusive five-star resort. “Our guiding principle has always been to honor [Primland’s] natural beauty, while sharing it selectively with those who value its privacy and serenity,” says Kevin Primat.
So, it’s all the more noteworthy when a once-in-a-generation opportunity arises to own a piece of this exquisite, protected landscape. The Auberge Residences at Primland and The Estates encompass just 25 homes and 26 homesites, maintaining the expansive property’s commitment to low density.
Photo Credit to Peter Frank Edwards, courtesy of Primland
The Auberge Residences are a collection of fully furnished three-, four-, and five-bedroom houses, designed by renowned architect Hart Howerton with an aesthetic that mirrors the natural environment and contemporary floor plans with spacious patios and covered terraces that reflect an indoor-outdoor lifestyle. The homes are completely turnkey, appointed with stone, wood, and neutral textures; high-end kitchen appliances; custom cabinetry, artwork, and window treatments. The homes even come furnished with earthenware, stemware, and cutlery.
“These unique mountain retreats have been designed with every detail in mind,” says Jim Tinson, FAIA partner and CEO at Hart Howerton, “creating homes for families and friends to enjoy their time in the mountains. Each reflects the graciousness of a luxury Auberge destination, with the infrastructure of a full-time home.”
Photo Credit to Peter Frank Edwards, courtesy of Primland
Owners of Auberge Residences are welcome to enjoy the extensive amenities of The Lodge at Primland, which include health and wellness facilities, a kid’s club, and dining options that range from farm-to-table cuisine at Leatherflower to Southern specialties at the Stables Saloon. A new pool and bar, set to debut in 2027, will further enhance the experience. The resort is also home to the 18-hole golf course by Donald Steel, which takes advantage of the varied Virginia terrain and its spectacular long valley views. Outdoor adventures throughout the property include hiking and mountain biking, sporting clays and archery, horseback riding, and catch-and-release fly-fishing. Pricing for The Auberge Residences at Primland begins at $5.8 million.
For those who dream of a custom home, there are The Estates, located along a mountaintop ridge and ranging from two to nearly five acres. To ensure the residences conform to Primland’s careful design conventions, owners work with Hart Howerton’s Architectural & Interiors Guild. Pricing for the land starts at $1.2 million, and access to the resort’s amenities is available through club membership.
Construction of The Residences began in fall 2025, with the first homes due to be completed in 2026. Not only will they be move-in ready, but owners will also find an existing infrastructure and have access to a well-established luxury resort from a worldwide brand renowned for excellence.
Photo Courtesy of Primland
Primland is a property whose natural beauty and serenity has been preserved through careful stewardship and thoughtful planning. The possibility of making a home here may never come again.
The Sales Studio is now open, offering prospective owners a personalized introduction to these rare opportunities. For details, visit ownprimland.com and connect with our exclusive sales partner, Premier Sotheby’s International Realty.