Native by Numa Accelerates UK Growth with New Openings and Strategic Expansion


  • Four new properties planned for 2026 in London and Edinburgh

  • The completion of Native Hyde Park refurbishment

  • A strengthened development pipeline under the Native by Numa brand and the wider Numa Group platform

Native by Numa, the premium lifestyle aparthotel arm of Numa Group, has announced a major new phase of UK growth for 2026 – including four new property openings across London and Edinburgh and the relaunch of Native Hyde Park.

Following its strategic acquisition by Numa Group in 2024, the brand has combined Native’s design-led hospitality with Numa’s fully digital operating platform, accelerating expansion while maintaining its distinctive lifestyle positioning.

Opening in 2026:

  • Native Fulham Broadway (Spring) – 41 studios and apartments in West Brompton

  • Native Fitzrovia (Autumn) – 30 design-led units in a prime West End location

  • Native Edinburgh, Thistle Street (Autumn) – 72 apartments in New Town

  • Native Leith, Edinburgh (Winter) – 45 character-led units inspired by the area’s industrial heritage

The brand will also unveil a refreshed Native Hyde Park in February 2026. The Grade II-listed property features 62 rooms and apartments, blending mid-century design with preserved period details overlooking Hyde Park.

The expansion follows strong commercial momentum, with 17% year-on-year direct revenue growth and a 30% increase in total units over the past 12 months, supported by a robust development pipeline.

With seasonally staged openings, strengthened UK integration and continued investment in design-led, tech-enabled stays, Native by Numa is set to further redefine the aparthotel experience for modern travellers.

With openings spanning spring through winter, a strengthened development pipeline and deeper integration with Numa’s UK portfolio, Native by Numa is set to continue redefining aparthotel living for modern travellers.

For more information, visit www.nativeplaces.com.

About NUMA Group

Berlin-based NUMA Group is the leading European operator of fully-digitized boutique apartments and technology developer. The company with the brand attitude “Traveling with Soul” offers innovative design hotels for modern travelers. As a reliable partner for investors, owners and developers, NUMA uses proprietary technology-based operator solutions that largely automate operational processes and increase cost efficiencies and revenues. NUMA successfully operates more than 4,500 units in European A-cities, including Berlin, Munich, Rome, Milan, Madrid, Barcelona and Vienna.  numastays.compartner.numastays.com

Berlin-based NUMA Group is the leading European operator of fully-digitized boutique apartments and technology developer. The company with the brand attitude “Traveling with Soul” offers innovative design hotels for modern travelers. As a reliable partner for investors, owners and developers, NUMA uses proprietary technology-based operator solutions that largely automate operational processes and increase cost efficiencies and revenues.

Native transforms the way you stay. Striking the balance between home and hotel, their eclectic array of unique
buildings offer the benefits of apartment living coupled with the service and flexibility of a hotel. With a portfolio of
over 20 properties across the UK, and soon to be opening two new aparthotels in Manchester and Glasgow, Native
provide guests with a 24/7 onsite team to answer questions and share real “native” insight.

Berlin-based NUMA Group is the leading European operator of fully-digitized boutique apartments and technology
developer. The company with the brand attitude “Traveling with Soul” offers innovative design hotels for modern
travelers. As a reliable partner for investors, owners and developers, NUMA uses proprietary technology-based
operator solutions that largely automate operational processes and increase cost efficiencies and revenues.