Amid the endless scroll of skincare videos on TikTok — where glassy-faced creators apply thick vitamin C serums and dermatologists such as Dr Adel offer real-time verdicts on trending ingredients like microneedling serums, salmon sperm and glycolic acid — one topic keeps surfacing in the comments. What’s the science behind this?
Clinical, medical and dermatological skincare is no longer confined to the sterile glow of dermatologist offices or buried in pharmacy aisles. It’s become a social status symbol — glossy, credible and increasingly cultural. Whether it’s Cerave’s unassuming bottles scoring viral hits with Gen Z, Skinceuticals’s CE Ferulic crowned the ‘holy grail’ of serums by online skinfluencers, or Biodance’s Bio-Collagen Real Deep Mask praised for its ‘glass skin’ glow, the language of skincare has shifted. Clinical efficacy is the new luxury, and science is in style.