RateGain consolidates Adara and Sojern under one brand to create a unified travel marketing platform combining data intelligence with global media activation.
Photo by RateGain Technologies Limited
India – RateGain Travel Technologies Limited (NSE: RATEGAIN), a global leader of AI-powered SaaS solutions for the travel and hospitality industry, today announced the strategic unification of Adara and Sojern into a single global entity operating under the Sojern brand, creating the world’s largest and most comprehensive source of travel intent data.
By combining products, talent and data assets under a single brand, the unified platform will deliver predictive traveler insights and multichannel engagement at global scale. This deliberate alignment brings together complementary strengths while preserving the expertise and customer value each organization has built, deepening product depth and data moats to reinforce differentiation in the global travel technology landscape.
Our mission is to simplify growth for travel brands by unlocking the full potential of integrated data. Adara joining Sojern under one roof, represents a defining step in that journey. We are creating a platform that combines deep travel-intent intelligence with global media activation and performance capabilities, delivering a unified growth engine designed to set new benchmarks for the industry
Bhanu Chopra, Founder and Managing Director, RateGain
We’re proud to have Adara join our ranks, and even further increase our capability to deliver on the demands of the rapidly evolving travel marketing industry. By uniting our people, data, and technology under the Sojern brand, we are creating an undeniable powerhouse that connects marketing, distribution, and revenue decisions. This alignment allows us to focus on what matters most: helping our customers navigate a complex travel landscape and capture every opportunity for growth
Mark Rabe, CEO of Sojern
Sojern will retain the Adara workforce under newly organized leadership. These changes are part of a multi-stage, strategic alignment being undertaken as RateGain creates the industry’s most comprehensive AI-powered growth platform, purpose-built to help hospitality and travel companies maximize direct bookings.
About RateGain
RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality that works with 13,000+ customers and 700+ partners in 160+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion. RateGain today is one of the world’s largest processors of electronic transactions, price points, and travel intent data helping revenue management, distribution and marketing teams across hotels, airlines, meta-search companies, package providers, car rentals, travel management companies, cruises and ferries drive better outcomes for their business. Founded in 2004 and headquartered in India, today RateGain works with 33 of the Top 40 Hotel Chains, 4 of the Top 5 Airlines, 7 of the Top 10 Car Rentals, and all leading OTAs and metasearch websites, including 25 Global Fortune 500 companies, in unlocking new revenue every day. For more information, please visit www.rategain.com.
About Sojern
Sojern is the leading AI-powered marketing platform built for hospitality, designed to boost growth and profitability for the travel industry. The Sojern marketing platform is a set of easy-to-use software and services that delivers unrivaled traveler insight, intelligent audiences, multichannel activation and optimization, and a connected guest experience—all in one place. More than 10,000 travel marketers rely on our platform annually to find, attract, convert and engage travelers. Sojern, founded in 2007 and acquired by RateGain in 2025, is headquartered in San Francisco, California with teams in the Americas, Europe, Middle East and Africa, and Asia Pacific.
About Adara
Adara, the global leader in permissioned data and verified identity, combines the power of global data consortiums to inform its 1.3 billion digital identities with over 22 billion data elements across 130 countries and serving Global 2,000 customers. Whether informing digital marketing, programmatic advertising, search, identity and verification, or stopping fraud, Adara provides you with more customers, less friction and better outcomes.
More information about Adara can be found at www.adaraglobal.com
Media Contact
Aastha Khurana
Director, Corporate Communications [email protected]